Aya exists to provide flight attendants with in-flight assistance to create better relationships
Seeking opportunity in the commercial air travel market
Over the years, many of the caricatures and misperceptions of a “stewardess” have stood the test of time and continue to exist today. Since 9/11, there has been a growing tension in commercial travel to further define the roles of a flight attendant. Our team was fascinated by modern flight attendants’ many responsibilities and the myriads of roles they play in the 21st century: security, doctor, babysitter, janitor, food-server, psychiatrist, and so much more!
We tasked ourselves how might we uncover the primary meaningful experiences flight attendants seek throughout an entire career lifecycle from flight attendant school, reserves, to seniority.
FLIGHT ATTENDANT EMOTIONAL WAVELINE ANALYSED TO IDENTIFY PAIN POINTS
USER INTERVIEWS
DESIGN CHALLENGE & STORYBOARD
How might we humanise the FAs?
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How might we reduce friction between FA and Passengers?
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How might we design meaningful experiences to empower flight attendants?
This storyboard was used as a prototype to obtain user feedback.
Pre-flight crew & airline communication to harbour community and reduce errors
OUTCOME
My Role
Qualitative Research & Experience Design
- stakeholder analysis
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current systems analysis
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user interviews
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flight attendant & passenger surveys
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persona building
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user journey mapping​
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insight analysis
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scenario building
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prototype testing
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feedback analysis
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user flows​
This project was conducted by California College of the Arts students Damian Wolfgram Franzi Sessler, Tony Gui, Mathew Ridenour & Uzair Ahmed
More Work
